According to the 300+ city monitoring data of Aowei Cloud Real Estate Big Data, from January to October 2020, the supporting scale of the hardcover smart door lock market is 1.517 million sets, a year-on-year increase of 21.7%. Brand oligopoly has not yet formed, the market space is huge, and the future can be expected. In the retail market, the double eleven smart door lock brand sold well, and the audience was hot.
Sales of key smart door lock brands on Double Eleven are good, and the audience is hot
The retail market has to say the feast of Double Eleven. After the end of Double Eleven, official statistics show that intelligent products have become popular products for consumers, and the sales of smart locks are among the best. For example, the Deschmann smart lock has achieved outstanding results during the double 11 promotion period, setting a total sales of 267 million yuan, and the sales of Deschmann cat eye security smart lock Q5M single product broke the 15 highest records including 80 million, and won the record for 5 consecutive years. Double 11 network-wide smart lock pin crowns; KDS smart locks, Philips smart locks , Xiaomi smart locks , TCL smart locks and other brand smart door locks have good sales.
It can be seen that after years of cultivation in the market, smart door locks have taken root in the Chinese market. Data on e-commerce platforms such as JD.com and Tmall show that smart door locks from many key brands have a relatively large sales volume on Double Eleven this year. As a result, consumers’ awareness and acceptance of smart door locks has also increased significantly.
Smart door locks are becoming more popular in the retail market, but what about the hardcover market?
The supporting scale of the hardcover smart door lock market is 1.517 million sets, which is growing steadily
In the B-end residential market of refined real estate decoration, the smart door lock market has also achieved steady growth and is moving forward step by step. According to AVC real estate big data monitoring, from January to October 2020, the total hardcover residential market for newly opened projects was 2.387 million units, down 11.1% year-on-year; and the supporting scale of smart door locks was 1.517 million units. Compared with the same period last year, it increased by 21.7%, and the matching rate was 63.6%, which was an increase of 17.1% over the same period last year.
From the perspective of cumulative monthly growth, as of the end of June 2020, smart door locks have turned into a positive growth market in the hardcover residential market. By the end of October 2020, the supporting scale of hardcover smart door locks has increased by more than 20% year-on-year. Outperforming the hardcover market, its hardcover accessory market is currently in a stage of steady growth. From the hot sales in the retail market to the hardcover residential market, it is expected that the scale of smart door lock configurations will continue to maintain a relatively high level of growth, and the market space is huge.